Online Course
11-page course module with lessons, key concepts, study plan, quiz, drag-and-drop practice and certificate closing.
What's inside this template
Page 1 · Digital marketing from scratch
ONLINE COURSE · MODULE 1 · Learn to attract customers with proven strategies.
Page 2 · Syllabus
Fundamentals · The 3 pillars · Key concepts · 4 short lessons and a final quiz. About 45 minutes.
Page 3 · Fundamentals
What digital marketing is and why it matters.
Page 4 · Connect with people looking for you
LESSON 1 · Digital marketing means reaching your audience where they spend their time: search engines, social media and email. · Define your ideal customer · Choose the right channels
Page 5 · The 3 pillars of marketing
LESSON 2 · Attract · Convert · Retain
Page 6 · Key concepts
LESSON 3 · Flip each card to discover its meaning. · SEO · CTR
Page 7 · Your 4-week plan
LESSON 4 · Week 1 · Week 2 · Week 3
Page 8 · Check what you've learned
FINAL QUIZ · Which pillar aims to make customers come back and recommend you? · Choose the right answer. You'll get the explanation instantly.
Page 9 · Sort each action
PRACTICE · Drag each action to the marketing pillar it belongs to.
Page 10 · Learn from experts
YOUR TEACHERS · Carmen López · Javier Gil · Lucía Prieto
Page 11 · Module completed!
You've taken the first step. Continue with module 2: social media. · Questions? Write to campus@yourschool.com
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